ProCraft — WorkUAE

Work we canpoint to.

Digital experiences, business systems, brands and business consulting — built and advised to solve real problems. Different sectors, the same starting condition: a business ahead of the systems supporting it.

Doc — WORK · Rev ASheet 04 of 05DXB · AUH · SHJ
Logistics & freight · Dubai, UAEWeb design & development
Context

Bin Abed has run GCC cross-border land transport since 2003, operating a fleet of over 450 vehicles across eight countries.

Challenge

An operation of that scale and history was represented online by a presence that didn’t convey it. In freight, where a new client is trusting you with high-value cargo across borders, credibility before first contact is commercial.

In one line

GCC cross-border land transport since 2003 — a fleet of over 450 vehicles across eight countries, presented online the way it operates on the road.

Case study

Read the full case study — Bin Abed

Hospitality & leisure · Riyadh, Saudi ArabiaWeb design & development, branding
Context

An indoor golf simulator lounge — a venue category most of its market hasn’t experienced before.

Challenge

When you’re selling something people haven’t tried, the website has to do the explaining. The visitor needs to understand what the experience is, who it’s for and why they’d book, before they’ll consider it.

In one line

An indoor golf simulator lounge in Riyadh — a venue category most of its market hasn’t experienced before, explained and sold by its website.

Case study

Read the full case study — The Virtual Greens

Garment manufacturing & distribution · Jeddah, Saudi ArabiaWeb design & development
Context

A men’s garment manufacturer and distributor operating since 1993.

Challenge

A B2B manufacturer selling to wholesale buyers and retail partners — an audience that evaluates on capability, capacity and reliability, not consumer appeal.

In one line

A men’s garment manufacturer and distributor operating since 1993 — positioned online for the trade buyers who evaluate on capability, not consumer appeal.

Case study

Read the full case study — Smart Arrow

Community organisation · Jeddah, Saudi ArabiaWeb development, custom platforms — three projects
Context

A community organisation serving a large expatriate membership, operating in English and Urdu.

Challenge

Community organisations run on volunteer time. Anything requiring technical skill to maintain stops being maintained. Everything had to be manageable by non-technical committee members.

In one line

A community organisation serving a large expatriate membership in English and Urdu — three separate builds, each solving one specific operational job.

Case study

Read the full case study — BCJ

Higher education · IndiaWeb development, custom systems
Context

A VTU-affiliated engineering institute with departments, admissions, results and continuous news output.

Challenge

Institutional sites serve several audiences at once — prospective students, current students, parents, faculty, regulators. Each wants something different and each will leave if they can’t find it. Traffic also spikes hard and unpredictably around results.

In one line

A VTU-affiliated engineering institute with departments, admissions, results and continuous news output — a large site with one source of truth.

Case study

Read the full case study — AITM

Our own software · In productionProduct design, development, ongoing operation
Context

Not client work. Two products we built, own, ship and support.

The products

RestPOS — restaurant point of sale: order management, kitchen display, billing, reporting. StockFlow — retail ERP: inventory, purchasing, sales, reporting, built module-first.

In one line

Not client work. Two products we built, own, ship and support — a restaurant point of sale and a retail ERP, both in production.

Case study

Read the full case study — RestPOS & StockFlow

Healthcare & pharmacy · Al Dhaid, Sharjah, UAEBusiness & project consulting
Context

A medical centre and a pharmacy operating together in Al Dhaid, Sharjah, expanding their clinical services and looking for revenue beyond the consulting room and the counter.

Focus

Supporting the expansion of healthcare services while developing new revenue channels for the medical centre and pharmacy.

In one line

Supporting the expansion of healthcare services while developing new revenue channels for the medical centre and pharmacy.

Case study

Read the full case study — Al Siddiq & Yathrib

Automotive service · Sharjah, UAEBusiness restructuring & revenue consulting
Context

An automotive maintenance workshop in Sharjah, rebuilding its operation and widening where its revenue comes from.

Focus

Developing a structured approach to rebuild automotive workshop operations and diversify revenue sources.

In one line

Developing a structured approach to rebuild automotive workshop operations and diversify revenue sources.

Case study

Read the full case study — Al Zain Auto

Used-car retail & e-commerce · Sharjah, UAEBusiness development & e-commerce strategy
Context

A used-car business in Sharjah with capital sitting in vehicle inventory, looking to sell more of it online.

Focus

Creating strategies to improve vehicle inventory utilisation and develop additional e-commerce revenue channels.

In one line

Creating strategies to improve vehicle inventory utilisation and develop additional e-commerce revenue channels.

Case study

Read the full case study — EV Zone

Real estate & industrial property · Sharjah, UAEProperty business strategy
Context

Commercial and industrial property in Sajja, the Emirates Industrial Area in Sharjah, assessed on what it earns against what it could earn.

Focus

Identifying opportunities to improve rental performance and maximise commercial property potential.

In one line

Identifying opportunities to improve rental performance and maximise commercial property potential.

Case study

Read the full case study — Sajja Industrial

Beauty & personal care · UAEE-commerce design & development, brand & art direction
Context

A cosmetics brand made in Thailand, selling whitening lotions, soaps and underarm creams into the UAE and pricing in dirhams.

Scope

A direct-to-customer storefront carrying the catalogue, the cart and the account, with the brand and art direction that dress it.

In one line

A Thai cosmetics brand selling direct in the UAE — whitening lotions, soaps and underarm creams on a storefront that carries the catalogue, the cart and the customer account.

Case study

Read the full case study — 88 Total

Education — Quran & Arabic · OnlineWeb design & development, brand & art direction
Context

An online academy established in 2021, teaching a range of courses from Noorani Qaida through to Islamic studies with qualified instructors.

Scope

A course site that explains the range and converts interest into a booked class, with the brand and art direction that carry it.

In one line

An online Quran and Arabic academy, established 2021 — a course site that explains the range, introduces the instructors and gives a parent one route to booking a class.

Case study

Read the full case study — Al Itqan

Beauty e-commerce · UAEE-commerce design & development, brand & art direction
Context

A Thai beauty retailer selling into the Gulf: skin care, hair care, bath and body and fragrance, carrying Cathy Doll, A Bonne, Joji and others.

Scope

A multi-brand storefront where a shopper finds a product by category or by brand, with the brand and art direction that dress it.

In one line

A multi-brand Thai beauty marketplace for the Gulf — skin care, hair care, bath and fragrance from Cathy Doll, A Bonne and others, priced in dirhams.

Case study

Read the full case study — ThaiSuq

Interior design · Bangalore, IndiaWebsite design & development, SEO
Context

A founder-led interior design studio in Bangalore, working since 2013 on homes, offices and hospitality, and competing with national fit-out chains for the same buyer.

Scope

A site that answers what an interiors buyer asks first — what have you built, what do you do, what will it cost — and then books the consultation.

In one line

A website for a Bangalore interior design studio selling a considered purchase: the portfolio, the services and a price guide per flat size, with a free consultation one step away.

Case study

Read the full case study — Sharma Space

Recognise your business in any of these?