E-commerce
Selling online and in store? How to stop overselling
Nothing loses an online customer faster than “sorry, that is out of stock” after they have paid. If your website and your shop keep separate stock, here is how to bring them together.
The problem
The website says five. The shelf says none.
Most online stores are never joined to the shop. Stock is updated by hand, if at all, so the website sells what you do not have and hides what you do.
Orders arrive by website, Instagram and WhatsApp, each in a different place. Someone copies them into a sheet, and something always slips.
The customer does not see any of that. They only see the apology, and they do not come back.
What you get
A store that sells, and a back office that keeps up.
The storefront your customers see, and the plumbing behind it that keeps stock, orders and payments straight.
01
A store designed for your products
Product pages, collections and search that make your range easy to browse on a phone.
02
UAE-ready payments
Card payments, local payment options and cash on delivery where you need it.
03
One order list
Website, social and WhatsApp orders in one place, with the status of each.
04
Stock that stays in sync
Online and in-store stock drawn from the same numbers, so you never oversell.
05
Delivery and returns
Delivery zones and charges, courier hand-off and a simple returns flow.
06
Easy to run day to day
Your team adds products, changes prices and runs offers without calling us.
How we work
From your shelf to their doorstep.
01
Understand how you sell
Your products, your customers, how you take payment and how orders reach the door today.
02
Design the store
Product pages, checkout and branding designed around your range and your customers’ phones.
03
Connect and load
We connect payments, delivery and stock, and load your products, photos and prices.
04
Launch and grow
We test real orders end to end, launch, then help you read the numbers and improve.
Who it is for
Shops that want to sell online without doubling the paperwork.
- Retailers with a physical shop who want an online one
- Brands selling through Instagram and WhatsApp today
- Businesses whose current store does not match their stock
- Anyone moving from a marketplace to their own store
Because we also build ERP, your store can connect to the same system that runs your stock and accounts.
Questions
Before you get in touch.
01Which platform do you build on?
We choose what fits the business — a proven commerce platform or a custom build — and explain the trade-offs before you decide.
02Can it take payments from UAE customers?
Yes. We set up card payments and the local options your customers expect, and cash on delivery if you offer it.
03Can orders from WhatsApp go into the same list?
Yes. WhatsApp and social orders can be recorded in the same order list, so stock and status stay correct.
04Can my team update products themselves?
Yes. Adding products, changing prices and running offers is done from a simple admin, and we show your team how.
From the blog
Read more on this.
Other services