Mobile apps
Do you need a mobile app, or a better website? A simple test
An app is a bigger investment than a website, and it only pays off when people use it again and again. Five questions to decide which one your business actually needs.
The problem
Most apps are opened once and then forgotten.
An app is a big investment, and many are built because a competitor has one — not because anyone worked out what it must do.
The result looks fine in a demo, but it is slow, confusing, or disconnected from the systems the business actually runs on.
A good app starts from a job: something your customer or your team needs to do, faster than any other way.
What you get
The app, the admin, and everything in between.
Not just screens. The whole working product: app, back end, admin and the launch.
01
iPhone and Android
One build that runs well on both, so you reach every customer without paying twice.
02
Design people understand
Simple, familiar screens tested with real users before they are built.
03
The admin panel
A web dashboard where your team manages content, orders, users and reports.
04
Connected to your systems
The app talks to your ERP, store or booking system, so data is never typed twice.
05
Notifications and payments
Push messages, in-app payments and sign-in, set up properly.
06
Store launch and updates
We publish to the App Store and Google Play and keep the app current.
How we work
Start with the job, then build the app.
01
Find the job to be done
We work out who uses the app, what they need to do, and what success looks like.
02
Map and prototype
We map every screen and test a clickable prototype before a line of code is written.
03
Build in stages
You get working builds on your own phone as we go, not one big reveal at the end.
04
Launch and improve
We publish to the stores, watch how people use it, and improve it release by release.
Who it is for
When a phone is where the work happens.
- Teams working in the field, on site or on the road
- Businesses whose customers order or book often
- Companies that want a loyalty or member app
- Anyone replacing paper forms and WhatsApp threads
We also build the systems apps connect to — ERP, stores and dashboards — so the whole thing works as one.
Questions
Before you get in touch.
01Do I need an app, or will a website do?
Often a fast mobile website is enough. An app is worth it when people use it regularly, need notifications, or work offline. We will tell you honestly which you need.
02Do you build for both iPhone and Android?
Yes. We usually build one cross-platform app that runs on both, and go native only when the app truly needs it.
03Who publishes the app to the stores?
We do. We prepare the listings, handle the review process and publish under your company’s developer accounts.
04What happens after launch?
Phones and operating systems change every year. We offer ongoing support to keep the app working, secure and improving.
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