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Nothing loses an online customer faster than “sorry, that is out of stock” after they have paid. If your website and your shop keep separate stock, here is how to bring them together.
Overselling happens when your online store and your shop each think they own the same stock. A customer buys the last one at the counter; an hour later someone buys it again online. Now you are refunding, apologising and hoping for a second chance.
The real fix is a single source of truth. Your shop sales, website orders and social orders all reduce the same stock figure, the moment they happen. That usually means connecting your store to your point of sale or ERP, rather than keeping two lists in step by hand.
Customers forgive a “sold out” label. They rarely forgive being charged for something you did not have.
If your sign, your invoices and your Instagram look like three different companies, you have a logo but no brand. Here is what a simple, useful set of brand guidelines contains.
Most of your visitors arrive on a phone, often on mobile data. If the page takes more than a few seconds, many of them leave. Here are the usual causes and what to do about each.