A 30-day social media plan a small UAE business can actually keep

Most businesses post with energy for six weeks, then stop. The fix is not more effort — it is a simple plan you can repeat every month. Here is one you can start with.

Your customers check your Instagram before they call, visit or order. A page that went quiet three months ago tells them something you did not mean to say. Consistency beats volume: three good posts a week, every week, does more than a burst followed by silence.

The weekly rhythm

• One post that shows your product or service clearly — what it is, what it costs, how to get it.
• One post about people — your team, a customer, the work behind the scenes.
• One short reel — a quick tip, a process, a before-and-after.
• Stories most days — offers, questions, polls and reposts from customers.

Plan the month in one sitting

Set aside two hours at the start of each month. Note the dates that matter — Ramadan, Eid, National Day, school holidays, your own offers — and plan posts around them. Then batch-shoot photos and videos in one session instead of scrambling every day.

Write for both audiences

In the UAE, captions in English and Arabic reach far more people. Write each language properly rather than machine-translating, and keep the tone the same in both.

Check what worked

At the end of the month, look at which posts got saves, shares and messages — not just likes. Do more of what started conversations, and drop what did not.

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