
A logo is not a brand: what your brand guidelines should include
If your sign, your invoices and your Instagram look like three different companies, you have a logo but no brand. Here is what a simple, useful set of brand guidelines contains.
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When people search “near me”, Google shows a map before any website. A well set-up Google Business Profile puts you on it. Here is what to check.
When someone in Dubai, Abu Dhabi or Sharjah searches for a service “near me”, Google usually shows a map with three businesses before any website. Those three come from Google Business Profile. Setting yours up properly is one of the simplest ways to get more calls and visits.
Your profile and your website should support each other. Link to the right page from the profile, and make sure the website itself is fast on a phone and clearly says which areas you serve. Google trusts businesses whose details are the same everywhere.
Local results do not change overnight. Keep the details correct, keep collecting reviews, and check your profile’s insights each month to see how people find you.

If your sign, your invoices and your Instagram look like three different companies, you have a logo but no brand. Here is what a simple, useful set of brand guidelines contains.

Most of your visitors arrive on a phone, often on mobile data. If the page takes more than a few seconds, many of them leave. Here are the usual causes and what to do about each.