
A logo is not a brand: what your brand guidelines should include
If your sign, your invoices and your Instagram look like three different companies, you have a logo but no brand. Here is what a simple, useful set of brand guidelines contains.
All articlesE-invoicing

E-invoicing becomes mandatory in the UAE from 2027. Here is who it applies to, the dates that matter, and the four things to do first.
From 2027, businesses in the UAE must send invoices as structured electronic data, not as PDFs or paper. The invoice goes through an Accredited Service Provider, and the Federal Tax Authority is told at the same time. If your current software can only print or export a PDF, it will need to change.
It depends on one number: your annual revenue.
Missing the deadline costs AED 5,000 for every month you are late. It keeps adding up until you comply.
The real work is not paperwork. It is whether the system that creates your invoices — your point of sale, ERP or accounting software — can produce a structured e-invoice and hand it to a provider automatically. If it cannot, no provider can fix that for you.
This is an explanation, not tax advice. Confirm your own position with the Federal Tax Authority or your tax adviser.

If your sign, your invoices and your Instagram look like three different companies, you have a logo but no brand. Here is what a simple, useful set of brand guidelines contains.

Most of your visitors arrive on a phone, often on mobile data. If the page takes more than a few seconds, many of them leave. Here are the usual causes and what to do about each.